What is SEO?
SEO stands for Search Engine Optimization, or in Dutch: Search Engine Optimization. It is a collection of techniques aimed at improving and optimizing your website or webshop. The aim is to increase the organic findability of your website in the search engines.
We can divide SEO into three major groups:
In the technical part, we look at the speed and mobile-friendliness of your website, among other things.
Under content we will look at the quality of your texts and the use of images and video.
Reputation is about the number of backlinks to your website and your online popularity.
Technique and content are the most important components, they form the basis. After that you can actively get started with link building or you can let the number of backlinks grow organically.
What does Google want?
Google primarily wants to provide the best user experience and give the best answers to a search. Google has evolved a lot in recent years and is getting better at showing the best results for the query.
That is why the guidelines that Google gives us are extremely valuable when optimizing websites. If Google decides to stop showing websites that are not mobile-friendly in the Google search results, it is because they see that more and more people are performing searches on a tablet or smartphone. If your website is not mobile-friendly at that time, it makes little sense to show it since people cannot view it properly on their mobile device, which only causes annoyance.
Google’s guidelines constantly show us what website visitors expect and how we can design our website accordingly.
A strong website is the basis of your online marketing. Therefore, make sure that it meets the SEO requirements, both technically and substantively. If you have a new website built, choose a developer who also has knowledge of SEO so that your website meets the technical requirements from the start. For existing websites it is useful to have an SEO audit carried out so that you know exactly how your website can be optimized.
Always remember that SEO is not a one-time thing, but a long-term strategy that you have to work on constantly.
A website that has not been changed for months or years loses its impact and will not remain at the top of the ranking.
By working on SEO you improve your online visibility and the quality of your website. SEO consists of more than 200 ranking factors. To make it easy for you, we have listed the most important factors in this free SEO checklist that you can download here.