Ready to send? Wait a second. People get several emails a day soliciting everything from TVs to travel, and many remain unopened or in the spam folder.
The hardest part about email marketing is getting people to actually open the emails. So before you get into thinking about the email’s content, you’ll need to come up with an effective email subject line.
A good email subject line is to-the-point, but also hints at the story behind your idea. There isn’t one way to come up with one, but here a few pointers: Don’t be generic, make it feel personal, and create a sense of urgency.
The official email campaign should start a week before the launch, and every piece of communication should work to build momentum and create anticipation.